Social Media and Events Coordinator

We’re looking for a passionate, creative communicator with project management skills to join our Marketing and Communications team.

Not-for-profit organisation Groundwork London are looking for a passionate, creative social media specialist with project management skills to deliver events and opportunities for two key programmes, The Good Store and Westminster Wheels. 

Our role as the Communications Team is to engage with London’s diverse range of communities, ensuring they know what services are available to benefit them, and to celebrate our good news stories. We work closely with project delivery teams to develop and implement communications strategies that are specific to each of our wide range of environmental and social action projects. This means we can effectively promote and increase engagement with our projects and services and highlight the real changes we make to people’s lives.

As the Social Media and Events Coordinator, you will be an ambassador and guardian of The Good Store and Westminster Wheels digital presence, and in-store and external events. The role requires strong communication and project management skills and the ability to produce high quality content for a range of different audiences across a range of media channels. You will be responsible for producing creative content and copywriting, with an emphasis on events delivery throughout both programmes calendars’. Experience in social media, paid campaigns and events is essential.

About us

The Good Store – the sustainable department store – marks ?the start of a new sustainable journey for the UK high street, as well as Groundwork London. Spanning four buildings, The Good Store’s impactful space gives us the chance to explore sustainability across the range of a department store with sustainably sourced products and services and open to all. Our role in the communications team is to engage with London’s diverse range of communities through our  projects, ensuring they know what services are available to benefit them, and to celebrate our good news stories. This unique role requires full-time support to the delivery of The Good Store launched in June 2022 to raise their profile, increase footfall to the store and help secure new opportunities for events, collaboration and sustainable value we aim to grow, and inspire, at The Good Store.

Westminster Wheels is a training programme which helps young Westminster residents not in education or employment to gain the skills and experience to become qualified bicycle mechanics. Initiated by Westminster Council and delivered in partnership with Groundwork and Cycle Confident, participants receive accredited training from an experienced bicycle mechanic followed by a guaranteed paid job with Westminster Wheels for six months. Since the shop opened in Church Street in March 2021, our team of young mechanics have refurbished and donated over 40 bikes to the community. Now we are growing and in need of a social media specialist to support us in delivering paid campaigns, strategic marketing and initiatives to allow us to continue supporting local communities who can benefit from our programme and our bikes. Our aim is to refurbish 2,000 bikes per year and donate 400 newly refurbished bikes to Westminster residents who need them most…

Groundwork London works with communities across the capital to transform their lives and the places they live. We have been at the forefront of social and environmental regeneration in London for over 25 years, and today we have a simple mission: to create better places, improve people’s prospects, and promote greener living and working. We are passionate about creating a future where every neighbourhood is vibrant and green, every community is strong and able to shape its own destiny, and no-one is held back by their background or circumstances.

Please contact us if you have experience in: 

• Project management of events
• Communicating compelling stories and key messages to specific target audiences
• Implementing effective social media campaigns (organic and paid)
• Setting and working to communications KPIs in line with brand aims and guidelines
• Developing relationships with the media, journalists and key promotional audiences
• Growing and delivering against a wider marketing and communications strategy
• Photography, video and other means of creating engaging content
• Working with multiple brands and/or stakeholders on a number of projects at one given time
• Delivering campaigns which align with key events throughout the annual calendar